Stereotype Persistence in the Media: Find one powerful example in a business-related piece of visual media.

http://youtu.be/uLTIowBF0kE

This advertisement for Old Spice Deodorant has been circulating around the internet. The man in this advertisement tries to persuade women to buy this product for their men. “Does your man look like me?” and then answers promptly with “no.” This man, from a woman’s perspective, is attractive. With this, the man in the advertisement carries on to explain how “perfect” of a man he is by how he looks, smells, cooks, compliments her and many other stereotypical things that make the “perfect guy” to a female. This advertisement is persuading women to buy this product in order for her man to be just like the one in the advertisement. Ethos plays a role in the selling of this product through this advertisement. The point this advertisement gets across is that if a woman wants a seemingly perfect man, like the one in the ad, she needs to purchase this deodorant for her husband. This logic is stereotypical in the sense that they are trying to sell something by giving people false hope for the outcome of the product. This type of logic is seen in many advertisements today.