Wednesday, December 7, 2011

Color Theory: Choose a fast-food logo that conforms to the idea about primary colors and explain

http://www.adrants.com/images/burger-king_logo.jpg

The primary colors are Red, Yellow and Blue. These colors are said to give off a sense of urgency or quickness. Many fast food joints have logos that contain the primary colors. The image above is the logo of a famous fast food joint called Burger King. This logo contains all three primary colors in the logo. This logo looks like a burger itself. The two yellow portions of this logo symbolize the bread while the words in bold red, “BURGER KING,” takes the place of the insides of a burger, namely the meat, lettuce, tomatoes, onions, pickles mayonnaise, ketchup and whatever else this burger may contain. The blue semi-circle is there to show that the burger is contained and secure. The blue semi-circle is thicker at the bottom then fades out as it reaches the top of the logo.

Fast food joints are found on major streets in cities in which many passersby are able to see and access with ease. The logos contain bright, well known colors which catch the eye of many. The primary colors are bright and fit well together, as this logo for Burger King shows. The sense of urgency is given off my these colors with represent the “fast” aspect in the fast food joint. When attempting to find some place to eat something fast, driving down a main street in a town or city and looking at the logos on the site of the street is a good way to see various fast food joints. The logos are fun-looking and because of their colors, they are easy to point out.

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